Working with a small team, The DUDE staff hoped to not only increase sales, but expand their revenue channels and become more strategic about website traffic. The company sells on Amazon as well as directly, so a targeted and intentional strategy to acquire customers was important. Like with most startups, their marketing talent was long on ideas but short on time. It was key that they could implement their email strategy in an efficient and practical way that saved time.

DUDE had lofty expectations and trusted Healthie Media to implement their vision. Healthie Media had such confidence in their ability to deliver the desired results, that they provided services for free for the first month. Results were so outstanding, that the collaboration between the two companies was cemented and new phases of work continue today.

Healthie Media began by reviewing the current strategy and focusing on key areas for improvement, specifically:

• Healthie Media revamped the visual elements of DUDE emails, improving the design and developing new campaigns.
• Automated emails were generated to save time, improve efficiencies, and lead to increased revenue.
• A comprehensive testing strategy was employed to make smart decisions about content, subject lines, and timing.

Healthie Media’s extensive knowledge of best practices and their ability to leverage modern tools for design, automation, and testing streamlined DUDE’s email process and transformed the way email fit into the company’s overall marketing strategy.