Primitive Skate
Next Level Email Transforms an Online Skateboarding Brand
Primitive Skate
Primitive Skate is a brand started in 2014 by renowned skateboarder Paul Rodriguez. Offering an extensive selection of skateboarding gear, clothing, hardware, and accessories, the online store is a one-stop shop for any enthusiast.
In addition to an expansive online store, the website showcases videos, a blog, and several downloadable designs for laptops or devices. The company has done a great job of positioning itself as a thought leader and innovator in only a few short years. Even with their success, the business was struggling to get people to open their emails and needed help cleaning up their subscription list. They discovered Healthie Media was the perfect partner to take them to the next level.
Success Highlights
The Project
Though Primitive Skate was aware of their goals, they weren’t sure how to pinpoint their email problems and the best ways to address them. Healthie Media became a trusted resource, as they pointed out ways to improve overall email efforts.
As experts in subscriber acquisition and email deliverability, Healthie Media was able to dive into current data and scrub the company’s current list. The result was a more accurate, profitable subscriber base for email distribution.
From there, Healthie Media began to oversee and execute on the email marketing channel completely. They not only researched better ways to connect with the company’s various audiences, they conceptualized new themes for email and then designed campaigns from scratch. Healthie Media used their knowledge of best practices and cutting-edge tools to design visually impactful graphics and write compelling copy to go along with them. They also automated several campaigns so that various audiences were being reached with relevant content to spark their interest.
The Results
Since Primitive Skate was concerned with getting people to open their email in the first place, the open rate was a data point they were particularly excited about. After working with Healthie Media, the company experienced an increase in average email open rate of 21%. In addition, Healthie Media was able to:
- Increase revenue generated from email to 25%
- Clean and organize the company’s email list, which immediately improved their email deliverability
- Reduce the number of bounces and emails caught in spam filters due to faulty addresses, which improves overall email reputation
The relationship between Primitive Skate and Healthie Media is ongoing. Primitive Skate has come to rely on Healthie Media’s efforts to keep their email reputable, deliverable, and profitable. Healthie Media continues to explore ways to connect with the brand’s diverse audience and generate revenue from online channels.
About Healthie Media
We make email marketing simple – and successful. Healthie Media offers robust services to help clients create, automate, and enhance their email strategy.
From weighing in on copy and visuals, to automating your entire email workflow, to handling graphic design and coding for email blasts – we have it covered. We also provide email audits and analysis focusing on process, metrics, and strategy so that businesses can make smart decisions with better data. Whether you’re struggling with getting into the inbox, or wanting to improve your sender’s reputation, our team has seen it all and can help improve your email deliverability.
We partner with Klaviyo, a premier email marketing platform built on the idea that using data to drive your efforts will deliver better results. Our experts leverage important data to personalize emails, target customers, review results, and optimize performance.
Contact us if you need help with email automation, production, or support. We have the tools and the technology to help you succeed.